Digital Marketing every year continues to grow and take part in the market belonging to traditional media, as well as generating new market opportunities, which would not exist without the Internet.
The new strategies and tools that we have for Digital Marketing, allow us to have more control and follow-up on what our clients do when using them. The result is reflected in a mutual benefit that our clients and our organization receive, as new channels of direct and effective communication emerge between them, achieving a closeness between people and organizations that is difficult to find in traditional channels.
With Digital Marketing Strategies we can reduce operating costs, deliver information to the market in an expeditious manner 24 hours a day, find opportunities to open new markets, increase the global reach of our organization, and improve internal communication and communication with our customers. .
For a Digital Marketing Strategy to deliver the expected results, we can take into account 7 tips that can help our organization:
1. Create an independent marketing strategy to improve the relationship with current customers
Motivate referral programs and increase the contact that is maintained with them. A well structured email marketing plan can be the best way to reaffirm the relationship between the organization and its current customers. Many organizations give a very low priority to maintain an ongoing relationship with their customers, and keep looking for new ones. For a business, a customer who constantly buys is more profitable than the cost of getting new customers.
2. Make a general review of web tools
Have you asked yourself if your company’s website is healthy? Does it meet the objectives for which it was created? Does it provide information that serves to make decisions? Does it have useful and interesting content for current and potential clients? of the organization? Is the organization building relationships on the Internet beyond the website?
3. Set goals
It is necessary to keep the organization active, and constantly reevaluate the Digital Marketing Strategies that are being carried out, based on real data and figures. To do this, short, medium and long term objectives must be established, and these goals must be redifined, based on figures, when the change to a new strategy is necessary.
4. Follow the behavior patterns of your customers, and not only those of the competition
If you think Digital Marketing is about opening an account on Twitter or paying for a CPC campaign (Cost Per Click / Cost Per Click) because the competition is doing it, it is most likely that the strategy does not produce the best results. Before choosing a medium or a tool, it is necessary to define the objectives that are expected to be achieved, taking into account whether a campaign is being carried out aimed at existing customers of the company, or those that it wishes to attract. When the Digital Marketing Strategy is clear, we can select the most appropriate channels and tools to reach them.
5. Do not be radical
It is not good to bet the entire marketing budget on a single channel. There are alternative and complementary ways that can vary the strategies with which the product or service of the company is promoted. If in Internet Advertising, you want to try a CPC (Cost per Click) or CPA (Cost per Action) model, you can make a mix with multiple suppliers, which will reach a wider audience. Google is a great medium, but not the only one. Other providers offer advertising packages that can generate a return on investment equal or even more attractive, depending on the audience you want to reach.
6. Use free tools
The marketing budget of every company is very well taken care of, especially in periods of economic recession, for which it must be very well invested to obtain a return on investment. If access to advanced products and services created for large companies is not necessary, a small or medium-sized company can access robust and free tools, such as Google Analytics, that provide a lot of useful information for the business. Instead of investing in the tool, the organization can invest in the analysis of data, and design Digital Marketing Strategies to achieve objectives according to business goals.
7. Do not underestimate the power of traditional channels
It is true that advertising investment trends indicate that digital media is the future of Marketing and Advertising. However, the behavior of consumers of traditional media gives us valuable information that we can apply in our Digital Marketing Strategies.
Share this information with your team and take action to create the Digital Strategy of your business!