We all know that the Google search engine classifies our Web pages by means of a score based on different metrics, to position ourselves better or worse in the search results with certain keywords.
But … what do these metrics really value? If we knew its operation we could perfect our pages much more. In addition, Google updates (Updates) may change nothing or … change everything.
How does Google algorithm work?
Perhaps it is the best-kept secret in the world, and that is that Google is very suspicious in terms of giving information to webmasters (referring to the algorithm, in other fields they are generous).
According to the founder of Google, Larry Page, the goal of a good search engine is always to offer the exact information in the shortest possible time. That’s why Google has an open fight against SPAM and the Webs that perform black SEO (bad SEO practices).
Not many years ago Google media more than two hundred factors in each Web page to classify it, but nowadays it is “rumored” that Google has a neural network that applies AI (artificial intelligence).
So not Webmasters not only have no idea of how Google really works, but also when we understand how it does, launches an Update (algorithm update) and dislodges us again.
More in-depth: Google Robots
As far as Google is concerned, it has numerous bots (software in continuous operation) that update different factors of the Web pages.
Some of them are sure to sound like, they are:
- Panda: Bot focused on classifying Web pages according to their content quality, evaluating if visitors are satisfied with the search result.
- Penguin: This other Bot focuses on analyzing the links of Web pages, degrading artificial links and penalizing Web pages that make bad practices of SEO positioning.
- Hummingbird: This Bot focuses on the user experience when evaluating the satisfaction of the same once the search results are displayed. It does not only work in this area of the user experience.
- Mobile- Friendly: Relatively recent (it’s a bit of a go) that focuses on valuing the pages according to whether they are responsive, that is, if they adapt to any medium (pc /tablet/mobile).
Although obviously, there are many more that we do not know and measure different aspects of our Web pages. Surprised? In my opinion, Google will be the first company in the world to create AI, so we can expect everything.
Google Algorithms Update 2019
We begin this new year 2019 with some small modifications in the algorithm of Google that have not affected in a meaningful way to most pages, but that has had an impact on certain very specific niches. To the point of sinking some websites and giving wings, literally, to others.
Although Google obviously has not yet confirmed anything, or possibly do, because unless your changes cause sudden changes in general, usually prefer to keep quiet … I received many reports that fit perfectly with the time in MozCast .
Update January 25, 2019
It seems that there were some changes in the patch called “Medic” or “Medicine”, which simply corrects some errors detected by the Google team and that has affected very specific niches.
It seems that it has also directly influenced the AMP pages, although it is still too early to evaluate the way in which it has done so. However, there is no doubt that at the end of January of this year, we already have the first changes in the core of this great search engine, we will see how the year ends, which promises to be very, very moving.
Updates Google algorithm 2018
Google updates its algorithms constantly, but very rarely it notifies us or makes a publication of it. Therefore, only in the most “notorious” cases does he make any statement posthumously.
In this article, I will be putting all the major updates of the Google algorithm in this year 2018 and in the next so that we are all up to date.
Update March 9, 2018
Google confirms that last March 9, 2018, it made an important update in its algorithm, which modified the search results for billions of Web pages.
Update 1 July 2018
Google implements the Mobile First, this update makes a big difference for millions of Web pages that are not prepared to be responsive. As of July 2018, Google will position Web pages based on their search results from mobile devices.
Update August 1, 2018
Google officially confirms through a statement on Twitter that on August 1, 2018, an important modification has been made in the structure of the algorithm’s core.
Update August 22, 2018
It is not a big update but it is an optimization of the update on August 1, with significant changes in SERPs. That is, modifications have been made to the code that directly influence the search results again.
Update September 29, 2018
If the river makes a noise its because water is running. There are few pages that since September 29 are seeing their organic traffic affected by a new correction of the Google Algorithm.
Update December 1, 2018
It is not confirmed yet but there are strong movements between November 30 and December 1, a curious way to end the year. Some Serps indicators like Semrush or Mozcast are also verifying it.
We still do not know what is being cooked in the Google algorithm, if it is a strong change or an update of one of its spiders (bots), but the sure thing is that something is happening.
Has your page been affected by the latest updates?
If you’ve noticed an increase in organic traffic, congratulations, that means that your website has been positively evaluated after the latest changes in Google’s algorithm.
If your website has lost traffic or even if you continue to lose it, bad friend matter. That means that Google has classified your website negatively, making the competition position itself better than you.
It is not a penalty to your website, but a prize to the competition, according to Google, to show better content to readers (higher quality content more easily and quickly).
If you have any questions or want to contribute some information, you can do so through the comments.