The Internet giant has presented a new service for businesses, Google My Business. I discovered what it is, how it works and how to take advantage of it. Recently Google introduced its new service for businesses, called My Business or My Business, which aims to give the order to the Google+ pages and the “places”, in addition to competing with related services, such as Foursquare or Yelp. But, what is it and how can you take advantage of your endeavor? We explain this and more. Take note.
WHAT IS GOOGLE MY BUSINESS AND HOW DOES IT WORK?
My Business is a platform dedicated to linking local businesses with their environment. Before you could opt for Google+ business pages or Places listings, but this platform unites both, allowing you a more efficient and simple management.
Google My Business is useful because it allows you to update your company information in all Google applications, such as your search engine, maps and social network, from one place. So, not only is it easier for you, but you also centralize all the information in one place so that your customers can contact you more easily.
In addition, Google My Business allows you to add high-resolution photos to be visually identified. You can also connect directly with fans and customers, posting news or events from your Google+ page. It also allows you to follow opinions about your business across the network and respond to Google reviews.
It also has personalized statistics and integrates AdWords EExpress,so you can see how it is and interacts with your business. You can also manage your data from wherever you are through the application for iOS or Android , available for download.
HOW TO TAKE ADVANTAGE OF GOOGLE MY BUSINESS
Content updates in the online marketing world can be demotivating. However, despite this, if you are patient and experience, you may find a great return on your investment. In this time, your venture can not survive if you do not use the Internet to expand your reach and surpass your competition . To help you succeed, we bring you the keys to get the most out of My Business.
1. GET VALUABLE INFORMATION ABOUT YOUR BUSINESS
Do not manage your business blindly. My Business gives you detailed and particular statistics of your business, with the number of visits that your business has had, which you can divide among searches, photos, comments and visits to the profile. In addition, you can also know the number of clicks, shares and comments from potential and current customers you receive through Google+. You can also access the profiles of the clients that interact with you, their location, gender and age .
2. IMPROVE THE IMAGES OF YOUR BUSINESS
According to the Social Sciences Research Network (SSRN) , 65% of the world’s population is a visual student , and tends to absorb more information when it comes from graphics. Google My Business allows you to upload images, which are then linked to your business profile and appear in your business searches on Google. Choose the photos carefully and see how quickly you can attract people to your Google My Business page or the official business page.
3. MY BUSINESS ALLOWS VIRTUAL TOURS
Associated with the visual experience is the visual tour, a great addition to the Google+ page. You can upload a Virtual tour of your business (the tutorial is available in My Business) that will be added to the location in Google Maps , similar to the Street View, except it will be your business. This can increase your credibility by showing that it is a legitimate and functional business, clean and easy to find. The tour ensures that the first impression is a very good one