SEO Factors: what they are and what are the important ones

There are more than 200 SEO factors that influence and determine the Keywords Ranking of a web page, and controlling them all is impossible.

However, it is proven that controlling the most important is enough to achieve the first page of Google at first.

In this class we will see the most important, and we will comment on others that can help you improve the positioning of your website.


Among the dozens of SEO factors, these are the main ones that you must control on your website:


That is, use the keyword you want to position as a domain name, for example,

Using the exact keyword in the domain has less and less weight for Google (if your website is of poor quality it will not help), but the truth is that they are fundamental in very competitive niches .


Logically, the longer the active domain is, the more authority it will have , and the more web links, blogs and social interactions it will have received.

This can be measured with the Moz bar , with which we can know the domain authority(DA) and page authority (PA) of a specific url. It is a relative scale of 1 to 100, where 100 is the maximum and 1 the minimum.

With these values ​​it is easy to “measure” the power of the websites of your competition

At this point, it is important that when you start a project you register your domain for 5 years or more.

Here you assess whether you think the project is short or long term, but if Google sees that the domain expires in 10 years, it will surely take more into account your web to see that you are serious.

That’s why a good option is to buy expired domains that already have authority, that is, that the domain has been previously used but is no longer registered.

This must be done very carefully so as not to end up buying a domain burned by an SEO that has spammed. In this article you have a summary of what you should investigate first.


If you want to position a keyword in a specific country, the best thing is a geographical domain (.es, .fr, .uk etc.), while if you want to position generically in any country, the .com domain is your extension.


This is perhaps the most important SEO factor . The more quality links your website receives, the better, and especially from other portals related to your niche.

For example, it is not the same as this free SEO course to receive links from websites related to cars to which you receive a link from, one of the most important SEO consultants in Spain.

Here, quality is the priority over quality . It is also important that you get links little by little and gradually. If Google detects that in a month you gain 1000 links, you can activate their alarms and quarantine them.


As we explained in the content structure class , the keyword must be placed in strategic elements of the content, which are:

  • Title Tag
  • Label Description: it is not strictly necessary, but if it motivates the user to click on your result, put it.
  • H1 and h2, as far to the left as possible.
  • Keyword density: should be repeated throughout the text between 1 and 3% of the total text. This figure is not exact, but try not to get out of this margin.
  • Place the keyword in bold in the first paragraph or first 100 words of the post.
  • Use bold and underlined in the keyword and variations.
  • Alt tag of the images with the keyword.


This is one of the SEO factors that has achieved the most relevance in recent months. Let’s explain it:

Google wants to always offer the best result for the search that a user does. Therefore, if more and more people search for “free SEO course” and click on our course, Google will understand that our website is more relevant than another .

If this is scaled to thousands of searches daily and our course really is useful to users, they will not return to the search engine to search for a course again. This way,  Google will consider our course to be increasingly relevant , since the user experience is satisfactory .

That is why it is so important, in addition to getting links, to write an attractive meta title and description , which incites the user to click on our result .


They are related to the previous one, since Google highlights them in the search results.

Microdata or microformats are pieces of code that identify the parts of a content , such as the date, author, category or valuation of the articles.

For example, in what result would you click ?, which inspires you the most confidence ?, which do you think is the most complete?

Google recognizes a lot of types of microdata and microformats, but is the one Google sponsors. These  WordPress templates already incorporate them as standard

To place the stars of evaluation of the post  we recommend this plugin , since it has many options and allows you to configure it so that anyone can vote your post several times …


Google wants quality content, updated and fresh. This means maintaining a regular cadence of publication .

However, it is shown that the old posts can also improve their positioning, mainly by having more authority (links from other websites) and already be positioned.

Optimize your SEO and update content and date are a surefire trick to resize positions.

As you can see, this is just a small sample of SEO factors that we will update little by little, but you can get an idea of ​​everything you need to take into account to improve web Keywords Ranking.

If you want to delve deeper, we strongly recommend this post that reveals one by one all the factors that Google takes into account to determine your search results.


Author: Sandeep Shinde