Last year there were no major changes in SEO. But, this one that has just begun is seen as one of many novelties. That’s why I am going to explain you SEO tips that you should apply this 2018 .
The trends that are expected this 2018
Although 2017 was not a busy year, there were technologies that made their way into the online world. Such as the growth of voice searches, the development of machine learning.
These aspects will greatly influence SEO and online marketing . For example, artificial intelligence will affect the PPC and in general, everything that refers to advertising. Meanwhile, that voice searches will be related to web positioning and how content is delivered.
One aspect that left this 2017 is that Google will no longer comment or give details about the updates in its algorithm. Although, in the SEO world 4 major updates were detected.
The important thing is to keep up with the trends and constantly analyze your website in search of a sudden fall or rise in positions.
SEO tips that you should apply this 2018
Follow these recommendations to make your website easy to find on Google, we will mention the first 4 SEO tips, which are:
- How to make Google find you
- It offers a good experience for users.
- Avoid being penalized by Panda.
- Have a mobile-friendly website.
1. Let Google find you
It is an advice that we have repeated on more than one occasion in our blog. You will not be able to position yourself if the search engine does not find you. So it is important that search engine robots can discover your website and its content.
Have a site with logical structure
The first thing you must do to get tracked is to have a logical structure on your website . This means that Google users and robots must be able to reach the most important pages from home.
Avoid having too large menus, with many links from home. It is not good SEO practice to link to each and every page of your site from home.
The logical structure is also reflected through the names of the URLs, the pages, categories and products should reflect the structure of your site. In addition, there must be a good distribution of internal links.
To facilitate navigation use breadcrumbs, these serve as a visual aid for users, they indicate where they are in the hierarchy of the site. It gives users contextual information.
Place a search box on your site, this will help users discover useful content within your website. So get faster to what they need.
Create a sitemap and RSS feed
Having a sitemap.xml file is one of the practices that benefit SEO that we do not tire of repeating and that many forget. This helps Google robots to discover and index the content of your site. As its name says it is a map of your website.
While RSS Feed is a good way to tell search engines that you have new content on your website. In addition, this tool is used by journalists and content curators to find publications from specific sources.
Good practices in the Sitemap / feed :
- It must have canonical versions of the URLs.
- Update the sitemal only if you make significant changes to the pages.
- Use multiple sitemaps only if you exceed 50 thousand URLs.
Uses schema markup
Enriched labels of people, products, events, etc. Used in your content pages are currently needed. Although they are not a determining aspect for web positioning, it allows search engines to interpret your content better.
In schema.org you will be able to know which ones are allowed and which ones you can apply in your web. In addition, you can use Google’s structured data test tool .
Do not forget the featured snippets
In Spanish they are known as prominent fragments , or zero position in Google results. These offer a brief response to searches. It is considered increasingly important to achieve this position.
This is related to voice searches. Attendees such as Amazon Echo or Google Assistant normally use these fragments to answer users’ queries. Then, they quote the address of the site where they took the information.
Any website can reach zero position . But, to achieve this you must identify simple questions what people do and that your website can respond. Give a clear and direct answer to that doubt. As well as offering something additional, such as videos, images or graphics.
2. Improve the user experience
Several metrics related to the user experience have broken through and gained weight within the Google ranking. Some of these factors are loading speed, mobile friendly, HTTPs protocol … So, you will realize that improving the UX is basic to position yourself. How to achieve it?
Decrease loading times
There are several things that a webmaster can do that end up affecting the load times of a website. The most common errors are uploading very heavy images, using too many multimedia elements within the web or having very heavy design elements.
It happens to know if your web is working well you could use the Google Page Speed test . The basic thing is that you only upload optimized images to your website, and that you have a light design, that does not slow down the site.
Improve engagement and click rates
Improving these aspects will help you position yourself in search engines such as Bing and Yahoo !, which take into account these aspects in their web positioning algorithms. So, if you want to be among the first places of these search engines, dedicate yourself to improve this.
As for Google is not so clear the relevance of this, but it is estimated that more engagment and more clicks help improve your ranking.
Go from http to https
The first thing you should know is that the Google Chrome browser marks as unsafe sites without https. And, although nobody is totally sure that the use of HTTPs is a signal of the algorithm, since 2014 it is seen as a possibility.
In general, most sites on the web do not involve transfer of sensitive information, so you should not need https. But it is a clear trend nowadays, since we are looking for a safer website.
When deciding to make this change on your website, you must be very careful, because if it is done incorrectly it can affect your positioning. You can migrate from http to http without losing strengthusing the meta tag rel referrer.
3. Avoid being penalized by Panda
Panda is one of the best-known Google algorithm filters, its latest updates focus on leaving sites with low quality, duplicate or very short content out of the first places.
In 2016, a big change happened, Panda became part of the core of Google’s algorithm. So from the search engine they pay more and more attention to the quality signals of a website.
It is something that we have also repeated a lot, you must create content that is really useful for users. If your website goes to a very specific niche then it must be content for the experts, which demonstrates your authority. Only then can you get more engagement.
But, take into account that you are not Wikipedia. You have a blog, which must have important and relevant information if, but this must be accompanied by visual elements that facilitate reading and understanding.
The long content manages to position itself very well in Google, but only if the length has reason to be. You should not post 2000 words unless it is necessary, or if you do not answer real questions from your audience.
The content generated by the user within your website is analyzed by Google as your regular content. Therefore, if you have forums or allow comments on your website you should check it well and avoid spam.
If you need help in writing a post for your website, contact us.
Use the canonical label well
This tag allows you to tell search engines which page should be treated as the standardized version, when many URLs have the same or similar content. The goal of this is to avoid duplicate content on your website.
To mark the canonical pages you must use the rel = “canonical” attribute, which must go in the header section of the <head> or the HTTP header. You should never go in the <body> section of the page.
The canonical page should not give 404 error, nor should it be restricted for indexing in the robots.txt file.
4. Be more mobile-friendly
In the last two years the number of mobile searches has exceeded that of computers. It is normal, because more and more people spend more time browsing from their devices.
And, that’s why Google has been experimenting with its mobile first-index , which means that its algorithm will first take into account the mobile versions of a site to position it. Your website will not fall in the ranking if you do not have a mobile version, but it is better to be more friendly.
The best practices to be mobile friendly are:
- Use a responsive design on your website. Do not use flash.
- Make it easy to read the content of your website on mobile devices without zooming.
- The navigation should be easy, they should be able to touch the buttons and links without problem.
- Your mobile site must have quality content.
- Structured data must be available in both versions.
- The metadata should be in both.
We arrived at the end of the first part of the SEO tips that you should apply this 2018. Next week we will talk about AMP, Penguin and more .