How to use Facebook during an event

Currently this social network is the one that dominates the market with more than one billion daily logins . In order for the contents of your company to reach the eyes of the users, it is essential that you have a presence on Facebook.

However, the pages of this social network have two main drawbacks that must be considered when publishing:

  • The first, without a doubt, is the small number of users to whom Facebook shows your publications. The logarithm of this network filters the content based on the interactions that each user has. You can have thousands of followers on your page but Facebook will show your content less than half. Solutions? The fastest, without a doubt, is to pay. You can promote your publications so that Mr. Zuckerberg shows them to a greater number of users, followers or a type of audience segmented at your whim.
  • The other drawback that you should take into account when relaying your event on Facebook is that if you publish too much content in a short period of time your entries will appear too close to the wall of the chosen users, who could get tired and stop following you .

Considering all this, how should you cover your event on Facebook?

We recommend that you make two publications on the day of the event, three at the most. You must choose very well the content you assign to each of them.

Our suggestion is that at least one of them is a video in which you show the essence of the event. If we talk about a sporting event, for example, you can record the start of this.

A second option could be a summary of the event accompanied by a photo album. Remember not to write too much in the entries, in case you have a lot to tell, just give a brushstroke and invite users to access your website to see the rest.

Another of the tools provided by this social network is Facebook Live , an option that allows us to make a live broadcast in which users can interact. In addition, the live will be saved later as a video so that all those followers who have lost it can visualize it.

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