How to Verify Your Website in Google Search Console
To get more control over your webpage and to know how your webpage appears on Google’s search results, you need Google Search Console . Google Search Console is a free service from Google that lets you monitor the look and feel of your website on Google. Whether you’re new to webpage management or an SEO heavyweight, Search Console data gives you an important clue to the performance of your website.
With the Google Search Console, known as Webmaster Tools before 2015 , you can make sure Google can access your website. So you can maintain your website with minimal impact on the search results, or look at what searches your website is displayed below the results. Before you can enjoy these features , you must confirm that your website belongs to you. In Search Console, this feature is called “Confirm Property.” There are six different ways you can verify your website. We show you in this blog post all these methods and which we would recommend.
Method 1: Upload an HTML file
If you click on “Confirm Property” as shown in the screenshot above, you will immediately see the recommended verification method. This is uploading an HTML file to your website. This method is recommended by Google, but only works if you can upload files directly to your domain’s web host.
It is important that the HTML file is uploaded to the main page. It depends on your provider, but this folder is usually called public_html, www or wwwroot. It is important that the file is uploaded here, otherwise the check will fail if the file is uploaded to a subfolder. Once the file is uploaded, it must be found here: http://www.yourwebsite.com/your-file-name.html
Method 2: HTML tag
If you’re familiar with HTML, it’s easy to add a meta tag to your website. However, this method only works if the tag is added to the home page. This means that if we want to confirm the Amazee Metrics Property, for example, the tag needs to be added to http://www.myadsworld.co.in .
Often, this method fails because the meta tag can not be found during the scan. Google searches for the meta tag in the <HEAD> section. Make sure the tag is included as in the example below.
If you’ve verified the property, do not remove the tag because it will undo the verification.
Method 3: Domain name provider
Going through your domain name provider is another way to confirm ownership of your website. Your domain name provider is the internet hosting service, which stores the data you need to verify their website’s propery. Although this is a popular method, it is only offered to about 50 of the larger hosting providers. In the drop down menu you can see if your provider is present.
If you are not sure who your domain provider is, you can use this ICANN tool.
First, check if your domain provider is on the list of providers approved for this method. If not, use one of the other confirmation methods.
If your provider is present, in most cases you can have your property scanned directly in Search Console. Otherwise you will need to add a TXT file to the DNS configuration of your web page. This will allow Google to confirm that the domain is actually yours. Because each vendor has their own options for setting up a .txt file, it is advisable to look directly with your provider if you are unsure about what to do.
Method 4: Google Analytics
If you have Google Analytics set up on your website, you will simply have to confirm your property. You just have to make sure that you have “Edit” permissions for your account and that the tracking code is based on the asynchronous version. Often the code is wrongly involved. Do not make this mistake and make sure the snippet is included in the <HEAD> of the webpage.
Method 5: Google Tag Manager
If all the above methods are not for you, you can try Google Tag Manager . This can be a quick fix for verifying the property.
You need to make sure that you use the container snippet and that you have the “Edit” permission.
Method 6: About the CMS
Although these methods are not recommended by Google, there are other ways to verify your property. The most popular CMS providers such as WordPress, Joomla and Drupal offer their own tools and solutions for verification. For example, WordPress plugin Yoast has included a simple confirmation method in the tool. Just like this extension for Joomla , not only does it look after the Search Console, it also validates your website in Bing and Yandex Webmaster Tools. Drupal developers would come up with the meta-tag verification method, but you’ll need the right module for that .