WHAT IS A LANDING PAGE?

A landing page, or landing page, is a web page designed specifically to convert visitors into leads. The operation is simple: if we offer something that seduces the user, he will be more willing to leave information through a form, if this will get access to this and other content of interest.

This page helps us convert users into final clients , that’s why it’s so important to create a landing page that truly converts.

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How does a landing page work?

We can see it with an example: The user accesses a written post on our blog or website on how to make a content marketing strategy. He then decides that he wants to expand the information , so he clicks on a call-to-action of an ebook about “the perfect content marketing strategy” that will direct him to our landing page.

Finally, this page asks the user to send us their contact information to download our content and, after that, will be redirected to a thank you page with the download link, becoming a valuable lead.

The number of downloads we register translates into personal information of potential customers. This is how we get the perfect opportunity to contact them directly and in a personalized way, in order to influence their purchase decision.

Here are some examples of landing pages that teach us the rules of conversion optimization so you create your perfect landing page.

kissmetrics

scriptogram

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Author: Sandeep Shinde