If you are running a blog or a commercial site, you have probably often heard the term “referral traffic” used as something that can increase your visitors or sales. Referral traffic is not easy to get, but if you can, it could help you reach your readership or sales goal. You should know a few things about this type of traffic if you want to increase the number of visitors to your website, blog or online store.
Referral traffic Definition
Referral traffic is used to describe visitors to your site who come from direct links to other websites and not directly or from search engines. For example, other sites that like what you have to say or sell can send a link recommending your site. You can also try to drive your own reference traffic by leaving links on other blogs or forums to which you have joined. Pay-per-click ads also count as referral traffic.
Importance of Referral traffic
Referral traffic increases the page rank of your blog, which increases in Google search results. A high ranking in Google is coveted, since appearing on the first page of a search can lead to many more clicks if your site ran on the fourth or fifth page of search results. Referral traffic is also important as it provides a constant source of traffic off the hits in search engines. It drives targeted visitors to your website, which can increase revenue, as they are more likely to buy a subscription or buy your product, than a person who finds it at random and may find that it has nothing to do with what I was looking for.
Good reference traffic
Some referral traffic is good, but another is useless. If visitors are not subscribing, buying a product or visiting your site, you are getting the wrong type of traffic. It’s a good idea to know if you’re getting the right kind of referral traffic, and a good way to do this is to use a free tool like Google Analytics or Yahoo! Web Analytics. These tools accurately detail how many returning visitors you are acquiring, what pages they are reviewing, how long they stay and where they came from. This can give you clues about what pages on your website are generating visitors.
Increase referral traffic
Raising referral traffic is not easy, but it is possible with sufficient effort. Your site will have to be original and provide information about a new product or service before most of all others. If you are a blog, you could also write honest reviews of other products and ask for a link, or write a series of articles on a particular topic. You may be able to use social media to your advantage, for example, the official TypePad blog posts that add a Facebook “Like” application can increase referral traffic by 50 percent.