It’s already official. WhatsApp will launch an enterprise-focused application that will help companies communicate effectively and securely with their customers. The tool is the bet of the platform, owned by Facebook, to start earning revenue because even though it will be free for small businesses or businesses large companies are expected to pay a monthly cost for the use of the application.
But how will this new tool work and how useful can it be for you? WhatsApp has pointed out that companies will have “a verified profile so that people can differentiate a company from anyone else, and an easier way to respond to messages.”
This means that when you see a green icon next to a contact’s profile name, it means that WhatsApp has verified that the phone number for that contact belongs to a company account.
” We’ve heard stories of business owners using WhatsApp to send messages to hundreds of customers from a single phone and also from people who are unsure whether a WhatsApp business is real or not,” the company said in a statement.
The company is conducting a pilot program and the Netherlands airline KLM is one of the companies participating in the initiative. Precisely in a video published on YouTube, they let you see what are the main features that the tool will have and how users can make the most of it.
WhatsApp has already informed that companies will be able to send their customers important notifications such as flight schedules, order confirmations and other updates.
In the video the airline shows how users can register their phone number to receive confirmation of flight check in, obtain boarding pass as well as receive information about possible delays or flight status. In addition users can write to this chat 24 hours a day, seven days a week to ask questions and requests such as changing the chair.
WhatsApp reported that messages between users and businesses are protected by end-to-end encryption. However, the company confirmed that “some companies may use service providers to manage their messages and those service providers may read the messages you send to those companies.”